Why Email Assistants Still Aren't Built for Us

Copilot, Fyxer, Superhuman — great tech for the wrong problem.

Email assistants promise freedom: less typing, fewer hours fighting your inbox. And to be fair — they do make inboxes nicer.

But they were built for:

• Tech workers
• Executives
• Sales teams
• General knowledge workers

Not for people selling creative services with custom pricing and fixed event dates.

What they can’t do:

• Extract key booking details from leads (date, location, hours)
• Match those to specific service packages
• Check for real availability in a calendar
• Respect minimum hours, travel fees, VAT rules
• Detect legit business leads vs. photography newsletters
• Generate a quote-correct response instead of a “just replying”

In other words:

They clean up email. They don’t handle your business logic.

Menvin specializes:

• Weddings vs. corporate? Different templates.
• Pricing structure? Locked into rules.
• 150km away? Add travel surcharge.
• Booked on that date? Polite decline with upsell options.
• Late-night inbox? Drafts waiting for you in the morning.

It doesn’t just help send emails. It thinks like a photographer’s business.

Because when you’re exhausted after a 12-hour shoot, you shouldn’t have to negotiate with software just to reply to a new client.